Digital Advertising Opportunities
Our digital advertising options provide you the opportunity to get your message in front of a highly-qualified audience that is interested in visiting Kentucky in a variety of ways.
Native & Display Advertising
Audience Extension and Retargeting Program: Display & Native
Your one-stop shop to reach an in-the-market travel audience interested in booking their vacation to Kentucky and inspire them to visit your website. The programmatic approach allows you to engage with travelers throughout their browsing experience and deliver qualified and engaged traffic to your website.
After a user visits KentuckyTourism.com, they will be re-engaged throughout their browsing experience with your banner or native ad. Building off the retargeting strategy, your ad will be served to a custom look-a-like audience that will provide inspiration to new travelers looking for their next vacation destination. The combined strategies aim to position you to be top of mind during a critical step of the travel planning consideration.
| Package | Est. Impressions | Investment |
|---|---|---|
| Tier 1 | 2,000,000 | $16,930/ month |
| Tier 2 | 750,000 | $6,430 / month |
| Tier 3 | 250,000 | $2,750 / month |
*Minimum three months
Video Advertising
Capture consumers' attention where they are with your existing video spots.
Pre-roll video is targeted programmatically at visitors to the KentuckyTourism.com site and lookalike audiences on desktop, tablet and mobile.
CTV ads run on streaming services, such as Paramount, Samsung, PlutoTV and Comcast.
| Options | Est. Impressions | Investment |
|---|---|---|
| Pre-Roll Video (:15)* | 150,000 | $3,100 / month |
| CTV (:30) | 150,000 | $4,200 / month |
Custom Content: Add-Ons
Already have an article or video existing and want to get some extra eyes on it? Need something more to tell your destination’s full story?
| Extra Apple Maps Guides | Investment |
| One Additional Guide | $4,075 |
| Two Additional Guides | $7,705 |
| Three Additional Guides | $9,605 |
| Apple Maps: Content Refresh | $2,215 (per guide) |
| Media Amplification | Est. Impressions | Investment |
| Tier 1 | 250,000 | $1,720 |
| Tier 2 | 200,000 | $1,420 |
| Tier 3 | 150,000 | $1,120 |
| Tier 4 | 100,000 | $820 |
| Tier 5 | 75,000 | $715 |
| Tier 6 | 50,000 | $520 |
Search Engine Marketing (SEM)
Reach consumers who are actively looking for content related to your destination, product or services.
| Investment |
|---|
| $4,725 for 3 months |
| $8,530 for 6 months |
Once you have reviewed the offerings available, contact Miles Partnership with any questions and to secure your spot:
Missy Tanner, Business Development Manager
d: 800.683.0010 x 5007
m: 601.608.8999