Kentucky Tourism is the official travel and tourism entity for the state of Kentucky. By smartly leveraging our state’s collective offerings and investments in this program, we’ll continue growing tourism’s positive impact on Kentucky’s economy and quality of life. 

The Kentucky Tourism co-op program serves as an opportunity for businesses in Kentucky serving visitors - such as attractions, tours, hoteliers, restaurants and others - to increase awareness while driving an incredibly qualified audience to their official channels through print and digital marketing placements.

The program is crafted to provide value and benefit to all partners. It provides a broad range of opportunities to reach qualified leads at a variety of price points. Regardless of your marketing budget and goals, you’ll find options to attract more visitors.

We invite you to learn more about Kentucky Tourism's FY27 Fall Co-Op Opportunities. Download the FY27 Coop-Offerings PDF or use the options below to browse all offerings.

Once you have reviewed the products available, complete the appropriate Co-Op Interest Form linked below: 

• Kentucky Tourism Owned Marketing Opportunities - CLICK HERE
  (eligible for 90% Matching Funds for local DMOs)
• Other Digital Advertising Opportunities - CLICK HERE
  (eligible for 50% Matching Funds for local DMOs)

Or contact Miles Partnership with any questions and to secure your spot:

Missy Tanner, Business Development Manager
d: 800.683.0010 x 5007
m: 601.608.8999

Kentucky Tourism's co-op opportunities allow your business to reach highly-qualified potential visitors through flexible, comprehensive advertising options at reduced rates. It offers:

• A strategic mix of of marketing channels and tactics
• Affordable custom opportunities
• Detailed reporting (where applicable)

Owned co-op offerings are not only affordable, but effective. You get what you pay for, and we want our partners to be successful!

Many co-op offerings are eligible for Matching Funds reimbursement, as well. The Matching Funds Program provides local non-profit tourism organizations with financial assistance to promote tourism in their areas.