Increase travel to Kentucky to drive visitor spending and grow state and local tax revenue—ultimately enhancing the quality of life for all Kentuckians.
Goals:
Raise awareness of Kentucky as a top-of-mind destination offering a diverse range of vacation experiences.
Reach and inspire potential travelers by highlighting Kentucky’s tourism pillars: bourbon, horses, outdoors, music, food, and culture.
Encourage trip planning and visitation through engaging, data-driven marketing strategies.
Marketing Channels:
To achieve these objectives, Kentucky Tourism extends the invitation to visit through a robust, multi-platform campaign including.
Digital Advertising: banner, interactive, video, native, display, and social media ads
Television: local and regional broadcast, and local cable
Connected TV (Streaming): digital video platforms
Out-of-Home: digital and static billboards along major travel corridors
Sports Partnerships: in-stadium and arena advertising with the Cincinnati Reds, University of Kentucky Football, and UK Men’s and Women’s Basketball
Campaign Timing:
Major campaigns run March–June and August–December each year.
Search Engine Marketing (SEM), Search Engine Optimization (SEO), and paid social media operate in an always-on mode to maintain year-round visibility and engagement. 2025–2026 Target Markets:
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