The Kentucky Department of Tourism is an agency of the Tourism, Arts and Heritage Cabinet charged with marketing Kentucky as a top-of-mind tourism destination.

Our vision is to maintain and enhance a flourishing quality of life for all Kentuckians who are enriched by Kentucky’s authentic roots, while welcoming all visitors who find themselves here time and again.

In order to achieve our vision we promote premier visitor experiences, care for Kentucky’s natural beauty and cultural heritage, and ensure tourism’s critical role in enhancing a thriving statewide economy and quality of life. Through marketing, education, partnerships, and exemplary customer service, we inspire travelers from around the world to discover the diversity and abundance of the Kentucky story which is inclusive, welcoming and responsive for all.